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1 consumer environment
1) марк. потребительская среда фирмы* (совокупность потребителей товара конкретной фирмы, рассматриваемая с позиций образа жизни, привычек, предпочтений, моделей поведения и др. характеристик, присущих потребителям именно данной фирмы)Syn:2) марк. = consumer setting -
2 consumer environment
Реклама: потребительская среда -
3 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
4 environment
сущ.1) общ. окружающая средаSee:2) общ. окружающая обстановка [среда\], окружение (условия, в которых существует кто-л. или что-л.)See:advertising environment, consumer environment, customer environment, microenvironment, macroenvironment, technological environment, social environment, economic environment, direct environment, indirect environment, mental environment, task environment, environmentalism
* * *
окружающая среда (природная или деловая).* * *окружающая среда; природная среда; среда обитания;. . Словарь экономических терминов .* * *совокупность неконтролируемых факторов, которые могут воздействовать на производство: авария на железной дороге, наводнение и т. д. -
5 consumer setting
марк. потребительская среда, потребительское окружение ( в отличие от совокупности производителей и дистрибьюторов)Europe and Asia have proven the mass-market appeal of mobile computing in both the business and consumer setting. — Европа и Азия доказали всеобщую привлекательность мобильных компьютеров как в деловой, так и в потребительской среде.
Syn: -
6 Environment and Consumer Protection Service
Englisch-Deutsch Fachwörterbuch der Wirtschaft > Environment and Consumer Protection Service
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7 customer environment
марк. = consumer environment 1), -
8 Committee on Toxicity ... of Chemicals in Food, Consumer Products and the Environment
Veterinary medicine: COT (of the Department of Health)Универсальный русско-английский словарь > Committee on Toxicity ... of Chemicals in Food, Consumer Products and the Environment
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9 потребительская среда
Advertising: consumer environmentУниверсальный русско-английский словарь > потребительская среда
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10 defensa
f.1 defense.en defensa de in defense ofla defensa del medio ambiente the protection of the environmentdefensa personal self-defense2 defense (sport).3 defence, security, defense, guard.4 protection, succor, refuge.5 defendor, advocate.6 shield, guard, protector.7 defensive movement, ward.8 back, back-line player.f. & m.defender (sport).defensa central central defender, center back* * *1 defence (US defense)1 (colmillos de un animal) tusks\en defensa propia in self-defence (US self-defense)en legítima defensa in self-defence (US self-defense)* * *noun f.* * *1. SF1) (=protección) defence, defense (EEUU)(Ministerio de) Defensa — Ministry of Defence, Defense Department (EEUU)
2) (Jur) (=abogado, argumentación) defence, defense (EEUU)3) (Dep)la defensa — (=jugadores) the defence, the defense (EEUU)
4) pl defensas (Med) defences, defenses (EEUU)está bajo de defensas — his (body's) defences are low, his resistance is low
6) (Náut) fender7) Méx bumper, fender (EEUU)2.SMF (Dep) defenderdefensa escoba, defensa libre — sweeper
* * *1)a) ( protección) defense*actuó en defensa propia or en legítima defensa — he acted in self-defense
defensa de algo/alguien — defense* of something/somebody
b) Defensa femenino the Defense Department (AmE), the Ministry of Defence (BrE)2) (Der) defense*los testigos de la defensa — the witnesses for the defense, the defense witnesses
3) defensas femenino plural (Biol, Med) defenses* (pl)4) (Náut) fender5) (Dep)a) ( conjunto) defense** * *= defence [defense, -USA], plea, advocacy, championship, crusade, championing, affirmation, apologia, bulwark.Ex. The only defense that Panizzi was able to muster in this case was to cite the authorities instead of the reasons he followed.Ex. Enter a brief, plea, or other formal record of one party to a case under the heading for that party.Ex. However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.Ex. Such championship cannot be lightly set aside, nevertheless it is now quiet certain that 'bibliography', incorrect and unfortunate as it may be, is here to stay and the situation must be accepted.Ex. The Thatcher government's crusade for privatisation is also hitting British libraries.Ex. Many say the role of consumer advice centres as being simply mediators between the consumer and the retailer/manufacturer; only a few adventurous authorities encouraged the aggressive championing of consumer complaints.Ex. This article argues that the OTA report, despite its affirmation of public access to information, is unlikely to cause a redeployment of resources unless librarians argue vociferously that there is a real need for this information.Ex. The article ' apologia for alternatives' examines the situation where professional standards may have to give way to commercial interests.Ex. Thus our freedom has prompted many to think of libraries as 'a great instrument and bulwark of democracy'.----* actitud de defensa = defensiveness.* actuar defensa de los intereses de las bibliotecas y bibliotecarios = library advocacy.* actuar en defensa de la profesión = advocacy.* alegar defensa = muster + defense.* decir en defensa de = say in + defence of.* defensa bioquímica = biodefence [biodefense, -USA].* defensa con misiles = missile defence.* defensa costera = coastal defence.* defensa de intereses = lobbying.* defensa de la profesión = advocacy.* defensa del consumidor = consumer protection.* defensa de los intereses de las bibliotecas y bibliotecarios = library advocacy.* defensa de tesis = dissertation defence, thesis defence.* defensa nacional = national defence.* defensa propia = self-defence [self-defense, -USA].* defensas marítimas = maritime defences.* defensas naturales = natural defences, natural defences.* defensa solapada = plug.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* el ataque es la mejor defensa = attack is the best form of defence.* en defensa propia = in self-defence.* estrategia de defensa = defence strategy.* fuerzas de defensa, las = defence forces, the.* industria de defensa, la = defence industry, the [defense industry, -USA].* mecanismo de defensa = defence mechanism [defense mechanism, -USA].* Ministerio de Defensa = Ministry of Defence.* ministro de defensa = defence minister.* movimiento en defensa de los derechos de la mujer = women's rights movement.* movimiento en defensa de los derechos de los animales = animal rights movement.* preparar una defensa = mount + defence.* primera línea de defensa = first line of defence.* secretario de defensa = defence minister.* sistema de defensa = defence system.* Tribunal de Defensa de la Competencia = Office of Fair Trade.* * *1)a) ( protección) defense*actuó en defensa propia or en legítima defensa — he acted in self-defense
defensa de algo/alguien — defense* of something/somebody
b) Defensa femenino the Defense Department (AmE), the Ministry of Defence (BrE)2) (Der) defense*los testigos de la defensa — the witnesses for the defense, the defense witnesses
3) defensas femenino plural (Biol, Med) defenses* (pl)4) (Náut) fender5) (Dep)a) ( conjunto) defense** * *= defence [defense, -USA], plea, advocacy, championship, crusade, championing, affirmation, apologia, bulwark.Ex: The only defense that Panizzi was able to muster in this case was to cite the authorities instead of the reasons he followed.
Ex: Enter a brief, plea, or other formal record of one party to a case under the heading for that party.Ex: However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.Ex: Such championship cannot be lightly set aside, nevertheless it is now quiet certain that 'bibliography', incorrect and unfortunate as it may be, is here to stay and the situation must be accepted.Ex: The Thatcher government's crusade for privatisation is also hitting British libraries.Ex: Many say the role of consumer advice centres as being simply mediators between the consumer and the retailer/manufacturer; only a few adventurous authorities encouraged the aggressive championing of consumer complaints.Ex: This article argues that the OTA report, despite its affirmation of public access to information, is unlikely to cause a redeployment of resources unless librarians argue vociferously that there is a real need for this information.Ex: The article ' apologia for alternatives' examines the situation where professional standards may have to give way to commercial interests.Ex: Thus our freedom has prompted many to think of libraries as 'a great instrument and bulwark of democracy'.* actitud de defensa = defensiveness.* actuar defensa de los intereses de las bibliotecas y bibliotecarios = library advocacy.* actuar en defensa de la profesión = advocacy.* alegar defensa = muster + defense.* decir en defensa de = say in + defence of.* defensa bioquímica = biodefence [biodefense, -USA].* defensa con misiles = missile defence.* defensa costera = coastal defence.* defensa de intereses = lobbying.* defensa de la profesión = advocacy.* defensa del consumidor = consumer protection.* defensa de los intereses de las bibliotecas y bibliotecarios = library advocacy.* defensa de tesis = dissertation defence, thesis defence.* defensa nacional = national defence.* defensa propia = self-defence [self-defense, -USA].* defensas marítimas = maritime defences.* defensas naturales = natural defences, natural defences.* defensa solapada = plug.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* el ataque es la mejor defensa = attack is the best form of defence.* en defensa propia = in self-defence.* estrategia de defensa = defence strategy.* fuerzas de defensa, las = defence forces, the.* industria de defensa, la = defence industry, the [defense industry, -USA].* mecanismo de defensa = defence mechanism [defense mechanism, -USA].* Ministerio de Defensa = Ministry of Defence.* ministro de defensa = defence minister.* movimiento en defensa de los derechos de la mujer = women's rights movement.* movimiento en defensa de los derechos de los animales = animal rights movement.* preparar una defensa = mount + defence.* primera línea de defensa = first line of defence.* secretario de defensa = defence minister.* sistema de defensa = defence system.* Tribunal de Defensa de la Competencia = Office of Fair Trade.* * *A1 (protección) defense*nadie acudió en su defensa nobody went to his defense, nobody went to defend himsalió en nuestra defensa he came to our defenseactuó en defensa propia or en legítima defensa he acted in self-defense*defensa DE algo/algn defense* OF sth/sbse manifestaron en defensa de sus derechos they demonstrated in defense of their rights2Compuestos:self-defense*anti-aircraft defenses* (pl)sea defenses* (pl)river defenses* (pl)B ( Der) defense*los testigos de la defensa the witnesses for the defense, the defense witnesseslas defensas biológicas del organismo the organism's biological defenses o biological defense mechanismsestá bajo de defensas his resistance is lowD1 ( Náut) fender2 (Cu, Méx) ( Auto) bumperE ( Dep)1 (conjunto) defense*2* * *
defensa sustantivo femenino
1
actuó en defensa propia he acted in self-defense;
defensa de algo/algn defense( conjugate defense) of sth/sb;
defensa personal self-defense( conjugate defense)
2a)◊ Defensa sustantivo femenino
the Defense Department (AmE), the Ministry of Defence (BrE)b)
c)
defensa
I sustantivo femenino
1 defence, US defense: salió en defensa de su hija, he came out in defence of his daugther
2 Auto bumper, US fender
3 Dep (conjunto) defence
4 Med defensas, defences: la enfermedad le ha dejado sin defensas, the disease affected his immune system
II m Dep defender, back
' defensa' also found in these entries:
Spanish:
caída
- caído
- Cesid
- legítima
- legítimo
- llave
- alegar
- lateral
- mecanismo
English:
AA
- back
- defence
- defender
- defense
- fender
- for
- spirited
- stout
- behalf
- defend
- element
- guard
- mace
- self
* * *♦ nf1. [protección] defence;la defensa del medio ambiente the protection of the environment;lleva siempre una pistola como defensa she always carries a gun to defend herself;en su defensa cabe decir que él ignoraba lo sucedido in his defence, it has to be said that he didn't know what had happened;acudir en defensa de algo/alguien to come to the defence of sth/to sb's defence;salir en defensa de algo/alguien to come out in defence of sth/sbdefensa antiaérea anti-aircraft defences;la defensa nacional national defence;defensa pasiva passive resistance;defensa personal self-defence2.3. [legal] defence;basó su defensa en la falta de pruebas he based his defence on the lack of evidence;en defensa propia, en legítima defensa in self-defence;la defensa [parte en un juicio] the defence;la defensa tiene la palabra [en juicio] it is the turn of the defence to speak4.defensas [sistema inmunitario] defences;tiene las defensas muy bajas his body's defences are very low5. [jugadores, parte del juego] defencedefensa al hombre man-to-man defence;defensa hombre man-to-man defence;defensa en zona [en baloncesto] zone defence♦ nmf[jugador] defender;la línea de defensas the back line, the defencedefensa central [en fútbol] central defender, centre back;defensa de cierre [en rugby] fullback;Fam defensa escoba [en fútbol] sweeper* * *I f1 JUR, DEP defense, Brdefence;legítima defensa self-defense, Br self-defence;salir en defensa de alguien come to s.o.’s defense2 L.Am.AUTO fender, Brmudguard3:II m/f DEP defender* * *defensa nf: defensedefensa nmf: defender, back (in sports)* * *defensa n1. (en general) defence2. (jugador) defender -
11 educación para la salud
(n.) = health education, consumer health information, consumer health educationEx. This data base is a combination of subfiles dealing with chronic diseases and health education.Ex. This is called consumer health information and it encompasses information about health care and illness at a lay level.Ex. Further investigation is required into the availability in Canadian hospitals of those library services unique to the health environment such as bibliotherapy and consumer health education.* * *(n.) = health education, consumer health information, consumer health educationEx: This data base is a combination of subfiles dealing with chronic diseases and health education.
Ex: This is called consumer health information and it encompasses information about health care and illness at a lay level.Ex: Further investigation is required into the availability in Canadian hospitals of those library services unique to the health environment such as bibliotherapy and consumer health education. -
12 educación sanitaria
f.health education.* * *(n.) = health education, consumer health information, consumer health educationEx. This data base is a combination of subfiles dealing with chronic diseases and health education.Ex. This is called consumer health information and it encompasses information about health care and illness at a lay level.Ex. Further investigation is required into the availability in Canadian hospitals of those library services unique to the health environment such as bibliotherapy and consumer health education.* * *(n.) = health education, consumer health information, consumer health educationEx: This data base is a combination of subfiles dealing with chronic diseases and health education.
Ex: This is called consumer health information and it encompasses information about health care and illness at a lay level.Ex: Further investigation is required into the availability in Canadian hospitals of those library services unique to the health environment such as bibliotherapy and consumer health education. -
13 ecológico
adj.ecological, ecologic.* * *► adjetivo1 ecological* * *(f. - ecológica)adj.* * *ADJ [desastre, zona, equilibrio] ecological; [producto] environment-friendly; [cultivo] organic, organically-grown* * *- ca adjetivo <problema/estudio> ecological* * *= ecological, environmentally friendly, environmentally sound, eco-friendly.Ex. The cellulose fibres used in the manufacture of paper for books readily become contaminated with radioactive materials through their ecological cycle.Ex. Consumer perceptions of the two top-selling brands are perceived to be more environmentally friendly than the other brands.Ex. Acid-free permanent paper is no more costly than acid paper and is environmentally sound.Ex. Read on for 10 eco-friendly things that you can do with lemons, then hot-foot it to your local farmers' market to stock up.----* activista ecológico = eco-warrior.* alimentos ecológicos = ecological food.* avicultura ecológica = free-range poultry farming.* avicultura ecológica de puesta = free-range egg farming.* comida ecológica = ecological food.* cría ecológica = free-range farming.* crianza ecológica = free-range farming.* defensor ecológico = eco-warrior.* granja ecológica = free-range farm.* huella ecológica = ecological imprint, ecological footprint.* región ecológica = ecoregion.* tienda de productos ecológicos = health food shop, health food store.* * *- ca adjetivo <problema/estudio> ecological* * *= ecological, environmentally friendly, environmentally sound, eco-friendly.Ex: The cellulose fibres used in the manufacture of paper for books readily become contaminated with radioactive materials through their ecological cycle.
Ex: Consumer perceptions of the two top-selling brands are perceived to be more environmentally friendly than the other brands.Ex: Acid-free permanent paper is no more costly than acid paper and is environmentally sound.Ex: Read on for 10 eco-friendly things that you can do with lemons, then hot-foot it to your local farmers' market to stock up.* activista ecológico = eco-warrior.* alimentos ecológicos = ecological food.* avicultura ecológica = free-range poultry farming.* avicultura ecológica de puesta = free-range egg farming.* comida ecológica = ecological food.* cría ecológica = free-range farming.* crianza ecológica = free-range farming.* defensor ecológico = eco-warrior.* granja ecológica = free-range farm.* huella ecológica = ecological imprint, ecological footprint.* región ecológica = ecoregion.* tienda de productos ecológicos = health food shop, health food store.* * *ecológico -ca‹problema/estudio› ecological; ‹daño/desastre› environmental; ‹producto› eco-friendly, environmentally friendly; ‹cultivo/agricultura› organicdeterioro ecológico damage to the environment* * *
ecológico◊ -ca adjetivo ‹problema/estudio› ecological;
‹daño/desastre› environmental;
‹ producto› eco-friendly, environmentally friendly;
‹cultivo/agricultura› organic
ecológico,-a adjetivo ecological
' ecológico' also found in these entries:
Spanish:
deforestación
- desforestación
- ecológica
English:
ecological
- fervent
- eco-friendly
- organic
* * *ecológico, -a adj1. [medioambiental] ecological;preocupa mucho el tema ecológico the subject of the environment is really worrying;un desastre ecológico an ecological disaster;el deterioro/equilibrio ecológico environmental deterioration/balance2. [alimentos] organic;[detergente, producto] environmentally-friendly* * *adj ecological; alimentos organic* * *ecológico, -ca adj: ecological♦ ecológicamente adv* * *ecológico adj ecological -
14 defensa del consumidor
(n.) = consumer protectionEx. Europe Environment carries useful reports on the activities of the lobby groups in the environmental, consumer protection and research fields.* * *(n.) = consumer protectionEx: Europe Environment carries useful reports on the activities of the lobby groups in the environmental, consumer protection and research fields.
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15 estudio de mercado
market research* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx. The planning stage included a market survey of library furniture manufacturers.Ex. New market research in developing countries requires deep knowledge of the society.Ex. Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex. Self-reports are a key source of information in consumer research.* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx: The planning stage included a market survey of library furniture manufacturers.
Ex: New market research in developing countries requires deep knowledge of the society.Ex: Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex: Self-reports are a key source of information in consumer research.* * *market research; resultado market survey -
16 défense
défense [defɑ̃s]feminine nounb. ( = protection) protectiond. (Law) defence (Brit), defense (US) ; ( = avocat) counsel for the defence (Brit), defense attorney (US)• qu'avez-vous à dire pour votre défense ? what have you to say in your defence?e. ( = interdiction) « défense d'entrer » "no entrance"• « danger: défense d'entrer » "danger - keep out"• « défense de fumer/stationner » "no smoking/parking"• « défense d'afficher » "stick no bills"f. [d'éléphant, sanglier] tusk* * *defɑ̃s1) ( interdiction)‘défense de pêcher/fumer’ — ‘no fishing/smoking’
‘défense d'entrer’ — ‘no entry’
‘défense de toucher’ — ‘(please) do not touch’
2) ( contre un agresseur) gén, Armée, Sport defence [BrE] ( contre against); (moyens, ouvrages)défenses — defences [BrE]
courir à la défense de quelqu'un — to leap to somebody's defence [BrE]
pour sa défense, elle a dit que... — in her defence [BrE], she said that...
le budget de la défense (nationale) — the defence [BrE] budget
sans défense — ( faible) helpless; ( sans protection) unprotected
prendre la défense de quelqu'un/quelque chose — to stand up for somebody/something
3) Médecine, Psychologie defence [BrE]les défenses de l'organisme — the body's defences [BrE]
4) Zoologie (d'éléphant, de sanglier, morse) tusk* * *defɑ̃s nf1) (pour se protéger) MILITAIRE defence Grande-Bretagne defense USAministre de la défense — Minister of Defence Grande-Bretagne Defence Secretary
2) (pour protéger) defence Grande-Bretagne defense USAprendre la défense de qn — to stand up for sb, to back sb up
3) SPORT defence Grande-Bretagne defense USA4) (interdiction) prohibition"défense de fumer " — "no smoking ", "smoking prohibited"
5) [éléphant] tusk* * *défense nf1 ( interdiction) ‘défense de pêcher/nager/fumer’ ‘no fishing/swimming/smoking’; ‘défense d'entrer’ ‘no entry’; ‘défense de toucher’ ‘(please) do not touch’; défense d'en parler devant lui don't mention it in front of him; ils sont sortis malgré la défense qui leur en avait été faite they went out although they had been forbidden to do so;2 ( contre un agresseur) gén, Mil defenceGB (contre against); (moyens, ouvrages) défenses defencesGB; courir à la défense de qn to leap to sb's defenceGB; le budget de la défense (nationale) the defenceGB budget; ligne/moyens de défense line/means of defenceGB; position/armes de défense defensive position/weapons; assurer la défense du territoire to defend the country; sans défense ( faible) defencelessGB, helpless; ( sans protection) unprotected; ⇒ légitime;3 ( protection) protection; la défense de l'environnement the protection of the environment; la défense du patrimoine/de la langue française the preservation of the national heritage/of the French language; association pour la défense des consommateurs/droits de l'homme/libertés consumer rights/human rights/civil liberties organization; faire grève pour la défense de l'emploi to strike against job cuts; prendre la défense de qn/qch to stand up for sb/sth;4 ( résistance) Sport defenceGB; opposer une défense énergique to put up a stubborn defenceGB ou resistance; jouer en défense Sport to play in defenceGB;5 Physiol, Psych defenceGB; les défenses de l'organisme the body's defencesGB; les défenses immunitaires the immune system;6 (justification, plaidoyer) gén, Jur defenceGB; pour sa défense, elle a dit que… in her defenceGB, she said that…; assurer la défense d'un accusé Jur to conduct the case for the defenceGB;7 Jur ( partie défendante) defenceGB; ( defenseur) defenceGB; l'avocat de la défense counsel for the defenceGB, defense attorney US; la parole est à la défense (the counsel for) the defenceGB may now speak;8 Zool (d'éléphant, de sanglier, morse) tusk;9 la Défense commercial and residential district in Paris.défense passive civil defenceGB.ⓘ La Défense The area immediately to the north-west of Paris, developed as a modern business and residential area from the 1960s to the 1980s. Its biggest attraction is the Grande arche de la Défense, an enormous archway erected in 1989 to mark the bicentenary of the Revolution. It is also an architectural throwback to the Arc de Triomphe which, together with the Obélisque in the Place de la Concorde, can be seen from the vantage point of the steps leading up to the Grande arche itself.[defɑ̃s] nom féminin1. [interdiction] prohibition‘défense d'entrer’ ‘no admittance ou entry’‘danger, défense d'entrer’ ‘danger, keep out’‘défense d'afficher’ ‘stick no bills’‘défense de fumer’ ‘no smoking’‘défense de déposer des ordures’ ‘no dumping’2. [protection] defencepour la défense des institutions in order to defend ou to safeguard the institutions[moyen de protection] defence3. [dans un débat] defenceprendre la défense de quelqu'un/quelque chose to stand up for ou to defend somebody/something7. SPORT————————défenses nom féminin pluriel————————de défense locution adjectivale————————pour ma défense locution adverbiale,pour sa défense etc. locution adverbialein my/his etc. defenceje dirai pour ma défense que... I will say in my (own) defence that...————————sans défense locution adjectivaleDéfense nom propre féminin -
17 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
18 анализ благосостояния
Анализом благосостояния называется нормативная часть потребительской теории. В анализе благосостояния оцениваются воздействия изменений в окружающей среде потребителя на его благополучие. Существенное значение для анализа благосостояния имеет основанный на предпочтениях подход к потребительскому спросу. Без него мы не располагали бы средствами оценки уровня благополучия потребителя. — The normative side of consumer theory is called welfare analysis. Welfare analysis concerns itself with the evaluation of the effects of changes in the consumer's environment on his well-being. The preference-based approach to consumer demand is of critical importance for welfare analysis. Without it, we could have no means of evaluating the consumer's level of well-being.
анализ благосостояния в модели частичного равновесия — welfare analysis in partial equilibrium model
Нередко интересно измерить изменение уровня общественного благосостояния, которое порождается изменением рыночных условий, например улучшением технологии, новой налоговой политикой правительства или устранением некоторого рыночного несовершенства. Проведение такого анализа благосостояния является особенно простым в модели частичного равновесия. Этот факт объясняет в значительной мере популярность данной модели. — It is often of interest to measure the change in the level of social welfare that would be generated by a change in market conditions, such as an improvement in technology, a new government tax policy, or the elimination of some market imperfection. In the partial equilibrium model, it is particularly simple to carry out this welfare analysis. This fact accounts to a large extent for the popularity of the model.
В некоторых обстоятельствах мы не можем получить функцию расходов потребителя, так как обладаем лишь ограниченной информацией о его функции спроса по Вальрасу. — In some circumstances, we may not be able to derive the consumer's expenditure function because we may have only limited information about his Walrasian demand function.
Russian-English Dictionary "Microeconomics" > анализ благосостояния
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19 Umwelt- und Verbraucherschutzdienst
Umwelt- und Verbraucherschutzdienst m UMWELT Environment and Consumer Protection Service, ECPS (EU)* * *Business german-english dictionary > Umwelt- und Verbraucherschutzdienst
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20 grupo de presión
pressure group* * ** * *(n.) = lobby group, pressure group, lobbyistEx. Europe Environment carries useful reports on the activities of the lobby groups in the environmental, consumer protection and research fields.Ex. Whether it be through government legislation, the lobbying of pressure groups, or the self-censorship of librarians themselves, the library profession has long resisted efforts to restrict access to information.Ex. Cutbacks will have the most severe impact on citizen activists who rely heavily on accessible data and least impact on the lobbyists who are least dependent on government data.* * *(n.) = lobby group, pressure group, lobbyistEx: Europe Environment carries useful reports on the activities of the lobby groups in the environmental, consumer protection and research fields.
Ex: Whether it be through government legislation, the lobbying of pressure groups, or the self-censorship of librarians themselves, the library profession has long resisted efforts to restrict access to information.Ex: Cutbacks will have the most severe impact on citizen activists who rely heavily on accessible data and least impact on the lobbyists who are least dependent on government data.* * *POL pressure group, special interest group
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